meltflexai.com · Artifact

Brand Voice Guidelines

Generated: 2026-05-27 07:10

Suggested Tasks

Actionable items extracted from this report. Click "Add to Tasks" to add them to your kanban board.

Update Landing Page Headline

Replace generic AI-focused headlines with the new 'MeltFlex Way' messaging.

Full details

Change the main hero headline to: 'Stop dreaming. Start shopping. The only AI design tool with 100% real, purchasable furniture.'

Audit and Rewrite Blog Intros

Revise existing blog post introductions to align with the 'Pragmatic Curator' persona.

Full details

Remove 'AI hype' language (magic, dreamy, limitless) and replace with messaging focused on logistics, procurement, and real-world design.

Implement 'MeltFlex Way' Dictionary

Update website copy, tooltips, and UI labels to use the new terminology.

Full details

Replace 'Dream Room' with 'Procurement Plan', '3D Model' with 'Shoppable Visualization', 'AI-Generated' with 'Curated Design', and 'Redesign' with 'Project Execution'.

Update Social Proof CTAs

Refresh all social media and email marketing CTAs to highlight the user base and actionable outcomes.

Full details

Use the new CTA: 'Join 213,000+ homeowners and pros who have turned their 'maybe' room into a 'finished' home. Start your first project today.'

Create Price Justification FAQ

Draft a new FAQ section or landing page block explaining the €7.99/mo value proposition.

Full details

Focus on the 'Sourcing Cost' argument: emphasize that the subscription pays for access to the proprietary database that saves 10+ hours of shopping time, rather than just the render.

Establish Tone Check Workflow

Integrate the 'Tone Check Checklist' into the content creation process for all marketing assets.

Full details

Require all copywriters to verify content against the 5-point checklist (Shoppable, Real, Professional, Value-Clear, Transparent) before publishing.